Oura, the Finnish-founded smart ring maker, has taken its first formal step toward a US stock market listing, joining a growing queue of technology companies heading for public markets.

The wearables company said yesterday it has confidentially filed registration papers with the US Securities and Exchange Commission, a process that allows companies to prepare an IPO behind closed doors before publicly revealing financial details.

The move marks a notable shift in tone from last autumn, when Chief Executive Tom Hale told Yle that Oura had no concrete timetable for going public. At the time, the company had just completed a record €776 million funding round that valued the business at roughly €9.5 billion.

The timing now looks more deliberate than sudden. Earlier this year, Oura moved its headquarters to Delaware, the corporate home of much of the listed America because of its business-friendly legal framework. In practice, Oura’s leadership and commercial operations have already been heavily US-centered for years, even as the company continued to lean on its Finnish identity and engineering roots.

The IPO filing also arrives as investor appetite for technology listings returns after a muted period for public offerings. Oura is part of a broader rebound in tech IPO activity. Elon Musk’s SpaceX filed an IPO prospectus this week, while ChatGPT maker OpenAI is reportedly preparing its own listing plans.

Oura has become one of the few European consumer technology companies to break into the global wearables market at scale. The company says it has sold more than 5.5 million rings, with revenue expected to climb sharply this year as consumers increasingly favor lighter health tracking devices over traditional smartwatches.

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Business

Smart ring maker Oura joins new wave of tech listings

Smart ring maker Oura joins new wave of tech listings

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5 min read

Credit: Oura

Credit: Oura

Oura, the Finnish-founded smart ring maker, has taken its first formal step toward a US stock market listing, joining a growing queue of technology companies heading for public markets.

The wearables company said yesterday it has confidentially filed registration papers with the US Securities and Exchange Commission, a process that allows companies to prepare an IPO behind closed doors before publicly revealing financial details.

The move marks a notable shift in tone from last autumn, when Chief Executive Tom Hale told Yle that Oura had no concrete timetable for going public. At the time, the company had just completed a record €776 million funding round that valued the business at roughly €9.5 billion.

The timing now looks more deliberate than sudden. Earlier this year, Oura moved its headquarters to Delaware, the corporate home of much of the listed America because of its business-friendly legal framework. In practice, Oura’s leadership and commercial operations have already been heavily US-centered for years, even as the company continued to lean on its Finnish identity and engineering roots.

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The IPO filing also arrives as investor appetite for technology listings returns after a muted period for public offerings. Oura is part of a broader rebound in tech IPO activity. Elon Musk’s SpaceX filed an IPO prospectus this week, while ChatGPT maker OpenAI is reportedly preparing its own listing plans.

Oura has become one of the few European consumer technology companies to break into the global wearables market at scale. The company says it has sold more than 5.5 million rings, with revenue expected to climb sharply this year as consumers increasingly favor lighter health tracking devices over traditional smartwatches.

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Authors

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

Authors

Journalist

Emmi Laine is head of business content at Listeds and our lead for finance and business coverage. She sets the editorial agenda, interviews Nordic business leaders, and writes stories, newsletters, and social content on timely market and corporate topics. Emmi brings nearly eight years of experience from Shanghai's Yicai Global / Yicai Media Group, where she was awarded for reporting on China’s economy, finance sector, and technology innovation. She holds an MSc in Innovation and Entrepreneurship from ESADE Business School in Barcelona and a Master’s degree in International Design Business Management from Aalto University. She also holds a Bachelor’s degree in Culture Studies with a major in Journalism from Stockholm University and has studied Mandarin Chinese and Chinese culture. Emmi is a Finnish citizen and has lived in Finland, Sweden, China, and Portugal.

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Executive Intelligence

Nineteen of 32 Helsinki large caps raised board fees this spring, and none cut

Board pay at Helsinki's large caps went one way this spring. Nineteen of the 32 boards raised their chair fee at the 2026 annual general meetings, 13 kept it unchanged, and none cut any fee.

Most raises were modest. Counting the boards that held, the typical chair fee rose 2.8%. Among the 19 boards that raised it, the typical increase was 5.2%. Eight raised it by less than 5%, seven by between 5% and 10%, and four by 10% or more.

Nineteen of 32 boards raised the chair fee; none cut it
Helsinki large caps by change in the annual chair fee, 2026 AGM against 2025
03691215Number of companies13Unchanged8Under 5%75% to under 10%410% or more
SSAB and Telia changes measured in kronor.
Source: Listeds board remuneration data, AGM resolution releases 2025 and 2026

Neste, Fortum and Sanoma made the biggest raises

Neste moved furthest. Its chair fee rose 18.2%, from €165,000 to €195,000, and its member fee 10.7% to €83,000. Fortum raised its chair fee 12.9%, from €155,000 to €175,000. Sanoma raised its chair fee 11.1% to €160,000, and its vice chair fee 19.0%, from €84,000 to €100,000, the biggest increase for any board role in the segment (Sanoma AGM release).

The fourth raise of 10% or more was Nordea's, which took its chair fee to €440,000, level with Nokia. Part 1 of this series looked at that move in detail.

The raises were spread across the table, not just among low payers

This was not a round of low-paying boards catching up. A year earlier, the boards that went on to raise their chair fee and the boards that held it had the same typical chair fee, €160,000.

At the very top, most boards held. Nokia, UPM, Stora Enso and KONE, four of the six highest payers, left every fee unchanged.

Board members got similar raises to their chairs

The rest of the board was not left behind. Nineteen boards also raised the fee for ordinary members. At the boards that raised fees, the typical increase was 5.2% for the chair, 5.3% for the vice chair and 4.4% for members, so the gap between the roles hardly changed.

In total, the chairs of the 32 large caps are now paid about €5.6 million a year, roughly €205,000 more than in 2025.

Executive Intelligence

Nordea catches Nokia at the top of Helsinki board pay

Nordea raised its chair fee by 10% this spring, to €440,000 a year. Its chair is now paid exactly as much as Nokia's, and both earn far more than the chair of any other Helsinki large cap.

A year ago Nordea paid its chair €400,000, the second-highest fee in the segment. This year's annual general meeting added €40,000. Nokia kept its chair fee unchanged at €440,000.

The gap to the rest is wide. The third-highest chair fee is Sampo's €250,000, followed by UPM at €240,000. The typical large cap chair earns €166,500, so Nordea and Nokia pay their chairs about 2.6 times as much.

Nordea now pays its chair as much as Nokia
Ten highest annual chair fees among Helsinki large caps, 2026 AGMs
Nokia€440,000Nordea€440,000Sampo€250,000UPM€240,000Stora Enso€221,728KONE€220,000Wärtsilä€212,000SSAB*€203,700Telia*€199,500Neste€195,000€0€100k€200k€300k€400k€500k€600k
*Set in SEK, converted at the ECB reference rate on the AGM date (SEK 10.8485 per euro for SSAB on 28 April 2026; SEK 10.8765 for Telia on 9 April 2026) and rounded to the nearest €100.
Source: Listeds board remuneration data, AGM resolution releases 2026

Nordea gave its chair a bigger raise than the rest of its board

The rest of the Nordea board received smaller raises. Ordinary members went up 3.1%, to €115,500, and the vice chair 5.6%, to €190,000. As a result, Nordea's chair now earns 3.8 times what an ordinary board member earns, up from 3.6 times a year ago. No other large cap has a wider gap between its chair and its members.

Nokia pays every board seat at the top of the market

Nokia spreads its money differently. An ordinary member of the Nokia board earns €185,000 a year, more than the chair is paid at 21 of the 32 large caps. Nokia's vice chair earns €210,000, the highest vice chair fee in the segment. Nordea pays most for the chair; Nokia pays the most, or joint most, for every seat.

The top fee has not risen, but two boards now pay it

For nomination boards preparing next year's proposals, the highest chair fee in Helsinki has not moved: Nokia already paid €440,000 in 2025. What has changed is that it is no longer a single outlier. Two of the largest boards in the market now pay the same top fee, and no other board comes close.

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